Productivity and Self-improvement by Gutata

I remember reading a 37Signals post on how choices can be overwhelming. I couldn’t agree more. The example in the article is restaurant menus. You can see how fast food restaurants have tried to narrow choice with $0.99 menus. In-n-Out’s menu has 3 burgers, 1 fries, and 4 or 5 drinks (soda and milk shakes). It makes it that much easier to decide what you want.

The same idea applies to web applications. Give users less information and less choice to give them better focus. With less distractions, relevance is king and we end up with more successful and more useful web apps.